RD Mechanical Services
RD Mechanical Services Ltd are a leading mechanical engineering company based just outside Belfast, Northern Ireland. They carry out repair and servicing of all types of municipal vehicles & plant Equipment. Recently they have expanded to include the sales of garden machinery. Max Websites were tasked with bringing their website up to date and driving sales of garden machinery through an online shop.
The task would be to create a highly optimised website that would bring in traffic through relevant keyword searches. The websites primary role in the business would be to convert traffic to online sales and enquiries.
We created a well structured website to enable the placement of keywords on many product category pages. As the majority of traffic would land on the product category pages through keyword searches we implemented various components to help with user experience and conversion optimisation.
To help customers find what they needed we added ajax filtering on shop category pages and an instant search bar. To entice customers to buy we added buy now and save features. We also added software so product specific, category and brand discounts could be applied across the ecommerce website with ease.