The Baking Company
The Baking Company are a family run business with a passion for the baking industry they are based in Leicester, England.
With The Baking Company being established in 2020, Max Websites were commissioned to build their exciting new website. Our clients website needed ecommerce functionality with the ability to hold thousands of products, some of which have over 50+ variations in price. As they also sell to the trade this needed integrated into the website, so these customers could login to receive their trade discount.
The very first approach we took was to get the look and feel of the website correct, so this would fit with the target market.
The Baking company where a great client to deal with as they had staff there full time to add products and update prices etc. To help out we created a web scraper to import products from their main suppliers website.
Understanding that this was a lot more than adding a simple ecommerce website. We developed the website with a sales first focus. To do this we made sure that the websites user experience and interface makes the website so flawlessly easy to use. Have a browse check out; page load times, navigation and how easy it is to reach the checkout with a full shopping basket.
As there is a big focus on sales with ecommerce websites we have added plenty of tools to help our client; dynamic pricing and discounts, means any discount to any type of customer can be added with a couple of clicks. There is also coupons and first order discounts.